Customer Relationship Management
Customer Relationship Management, is a customer-oriented business strategy designed
to reduce costs and increase profitability by solidifying customer loyalty.
True CRM brings together all key customer information from all data sources within an organization
into a central repository. It provides one, holistic view of each customer in real time.
Enterprises are using CRM to :
establish a long and stable even relationship with the valued customers
keep them from going to competitors
make quick and informed decisions on everything from cross-selling and upselling opportunities to
target marketing strategies to competitive positioning tactics
make customer information available to all who need it.
The first person a customer contacts within your organization
will be able to handle any inquiry.
measure sales and marketing efforts
Know what works, what does not. Invest resources where they will best pay off.
Repeat processes that are known to work. Refine those that should work better.
ETELIGENCE provides CRM consulting services
Consulting of CRM Strategy
Solution Analysis and Design
Technical configuration and customization
Testing and training
Post-implementation Support and maintenance
Upgrade and Migration